CASE STUDY

Shaping the Digital Strategy and roadmap for a multinational transportation company

Our client, a multinational transportation company offering end-to-end logistics solutions, had been dealing with inefficiencies due to having a multitude of contrasting & outdated IT systems. We were asked to shape their Digital Strategy by developing a multi-year roadmap, as well as to lead the Digital Transformation program driving the development of a new cross-departmental Control Tower software platform.

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Strategic Context

Slow-evolving industry leading to lack of digital capabilities

Customer-centric digital tools identified to become key USP to grow market share

Challenges
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Challenges
  • Asset-heavy industry with limited innovation, focused nationally with little standardization across countries. 
  • Many monolithic, over-customized operational systems being used next to each other following multiple acquisitions, with mainly manual inter-systemic communication. 
  • Customer’s end-to-end service brings about high complexity.
Objectives
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Objectives

The objective was to shape the Digital Strategy and translate it into a digital roadmap that is realistic, future-proof and serves as a key enabler to successfully realize the company strategy and ambition. 

 

  1. Translate the Digital Strategy of a composable and scalable architecture into a digital roadmap with investments that clearly contribute to more asset & resource productivity and improve customer experience. 
  2. Align key dependencies from a functional and timing perspective. 
  3. Put in place Control Towers that enable the company to better: 
        • Connect to all relevant data
        • Generate E2E visibility on transports from design to execution until reporting 
    Our approach
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    Our approach

    Strategy & roadmap phase:

    • Understanding & detailing the current situation to identify major gaps 
    • Defining future phases taking into account dependencies  
    • Setting requirements for future digital investments 
    • Creating high-level as well as detailed overviews with budget & timing estimates

    Digital program phase:

    • Definition of key milestones per Control Tower & documentation of requirements on L2 process level 
    • Alignment & active dependency management between work streams 
    • Workshops to align on cross-departmental go-live timing 
    • Building a lexicon supporting master data & data models 
    • Change management by explaining “where now” versus “where to go”, and the “why” behind new concepts & ways of working, both internally as well as towards customers for self-service tools
    Results
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    Results
    • Delivery of a multi-year digital company roadmap with clarity on what to do when regarding the building, purchasing, implementation & carve-out of systems. 
    • Defining & leading the execution of major digital programs, having specified the required team set-up and governance for their successful execution, incl. complex dependency management. 
    • Launching the first customer self-service portal as an industry pioneer, bringing live a backward-looking, real-time and forward-looking view to customers.