CASE STUDY
Shaping the Digital Strategy and roadmap for a multinational transportation companyOur client, a multinational transportation company offering end-to-end logistics solutions, had been dealing with inefficiencies due to having a multitude of contrasting & outdated IT systems. We were asked to shape their Digital Strategy by developing a multi-year roadmap, as well as to lead the Digital Transformation program driving the development of a new cross-departmental Control Tower software platform.
Strategic Context
Slow-evolving industry leading to lack of digital capabilities
Customer-centric digital tools identified to become key USP to grow market share
Challenges
Challenges
- Asset-heavy industry with limited innovation, focused nationally with little standardization across countries.
- Many monolithic, over-customized operational systems being used next to each other following multiple acquisitions, with mainly manual inter-systemic communication.
- Customer’s end-to-end service brings about high complexity.
Objectives
Objectives
The objective was to shape the Digital Strategy and translate it into a digital roadmap that is realistic, future-proof and serves as a key enabler to successfully realize the company strategy and ambition.
- Translate the Digital Strategy of a composable and scalable architecture into a digital roadmap with investments that clearly contribute to more asset & resource productivity and improve customer experience.
- Align key dependencies from a functional and timing perspective.
- Put in place Control Towers that enable the company to better:
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- Connect to all relevant data
- Generate E2E visibility on transports from design to execution until reporting
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Our approach
Our approach
Strategy & roadmap phase:
- Understanding & detailing the current situation to identify major gaps
- Defining future phases taking into account dependencies
- Setting requirements for future digital investments
- Creating high-level as well as detailed overviews with budget & timing estimates
Digital program phase:
- Definition of key milestones per Control Tower & documentation of requirements on L2 process level
- Alignment & active dependency management between work streams
- Workshops to align on cross-departmental go-live timing
- Building a lexicon supporting master data & data models
- Change management by explaining “where now” versus “where to go”, and the “why” behind new concepts & ways of working, both internally as well as towards customers for self-service tools
Results
Results
- Delivery of a multi-year digital company roadmap with clarity on what to do when regarding the building, purchasing, implementation & carve-out of systems.
- Defining & leading the execution of major digital programs, having specified the required team set-up and governance for their successful execution, incl. complex dependency management.
- Launching the first customer self-service portal as an industry pioneer, bringing live a backward-looking, real-time and forward-looking view to customers.